Promotional Gifts - Knives - 3 Things to Avoid - 3 Things to Do

Promotional knives are one of those specialty gifts that are not given away every day. They are usually more expensive than popular gifts such as promotional pens and mugs that are needed daily.

Promotional knives are the type of gift that some people will just put aside where others will love them and use them each and every day. It is therefore very important to think about your target customers and whether they will truly appreciate such a nice business gift.

I have been in the promotional gifts industry for over 20 years and I would like to offer you a few things to think about if you are considering giving away promotional knives.

Avoid:

1.) Please avoid poor quality knives. They simply will not get used. I once had a customer who insisted on purchasing cheap Far East manufactured pocket knives.

I tried unsuccessfully to convince here to purchase better quality knives. She received her knives from another supplier. The blades were dull and not fit for use. Needless to say her promotion was a flop.

2.) Avoid purchasing in a hurry. There are some nice knives on the market that can be imprinted fast. But if you allow yourself at least three weeks before your promotional knives are required you will have a much larger selection to choose from and you will also save yourself some money.

3.) Avoid purchasing directly from a catalogue. You are safe ordering quality knives such as those manufactured by Victorinox from a catalogue without seeing a sample. If you are ordering generic brands then you should see them first before placing an order.

Do:

1.) Ask for samples. Why not? If you are placing an order for promotional knives then a sample or two could help you decide which to choose.

2.) Consider your customers' needs. People that will appreciate a nice knife will use your gift for years. Those who do not use pocket knives regularly would be better off receiving a different gift. You are spending a lot of money on your promotion so make sure you are giving away the best gifts for your customers' needs.

3.) Order promotional knives. Once you have considered which of your clients will appreciate these unique and useful promotional gifts you are on your way to a successful promotion. Promotional knives are excellent promotional tools in the right people's hands!

Useful gifts always work best to promote businesses and good quality knives are some of the best.

Would you like to save on your promotional knife order? Readers of this article will receive a 5% discount off our already reduced prices for promotional knives!

Dan Toombs is the author and Managing Director of CompuGift Limited - a leading online supplier of promotional merchandise.